I have always been creative. I grew up as an aspiring writer with a keen interest in digital art, graphics, and multimedia design. Shapiro Creations was my vision, a brand focused on bringing ideas to life. I was living in Johannesburg at the time and put many years into understanding and incorporating basic design principles. I was working hard and focused majority of my time building vector graphics and logos in Adobe Illustrator.
I spent my early design years memorising new design techniques to build my brand and was proud of what I could create. In 2012 I discovered Adobe After Effects and my career took a massive gear shift. Not only could I build basic vector graphics, but I could make them move too. My early video designs came in the form of audio video photo montages for celebrations and invitations. The future was bright and exciting.